An industry professional will cultivate the habit of ‘studying the music industry’; reading books, listening to podcasts, deconstructing others’ success.
A month ago, Jeffrey and I had the pleasure of attending Amsterdam Dance Event, the flagship conference for the electronic music industry. A bustling week where influencers and power players from around the globe come together to do business, host showcases and put faces to the names they so regularly email.
Have you ever realized this? It sometimes seems ridiculous for music-fanatics like us, but to the average listener the single most important element of music… is the vocal. Always! If you are working on a mix that includes a vocal, it is therefore very important you get it right. In this episode I explain you step by step how to … Read More
The first two articles in our outbound marketing series covered the main vessel of the “PR Game”, the music blog. While blogs will always remain an important part of the music PR industry for both consumers and artists alike, musicians have recently started looking away from blogs and focusing on the key metric by which most people analyze music: play … Read More
In the last piece of our Mastering Music PR series, we covered the foundations of outbound marketing and the role that publicists play, as well as the different music promotion services they offer. Building upon that, we’re going to be going deep on music blogs, Hype Machine, Submithub, and how to best approach getting featured on these blogs. To begin, … Read More
Most of the questions we receive from readers are related to marketing. Everyone is wondering about how they can reach more people with their music and build a fan base in the process. In our latest article we covered the fundamentals of branding and how to execute a strong inbound marketing strategy. For those unfamiliar with the term, inbound refers … Read More
In this episode I explain to you step by step how we go about mixing instruments and mixing synths. I understand that big mixing projects can get quite overwhelming, especially when you are not completely sure how to treat each sound, and having to choose from all your plugins. That’s how this was for me at least, when I started out 5 years … Read More
In the past year, 3.175 billion people worldwide were active internet users. That’s almost half the global population. Yup, half the planet. Active social media users totaled a whopping 2.206 billion just in 2015 and has been rising since. Rapidly. (By 176 million users over 2015 alone, to be exact). What does that mean for you as an artist or creative? More reach. Those … Read More