Many of the biggest electronic music stars rose to fame because of remixing. By picking the right tracks, they were able to piggyback on the popularity of new hits or renowned classics, creating a platform for their future original releases. To remix successfully, you need to pick the right record, get the timing right, acquire the rights and add something special to the original. And when your trajectory is on the up, you need to learn to combine it with releasing originals. In this article we’ll show you how to do all of it.
To be honest, I was hesitant about posting this article. As far as I know, this hack is something I came up with – and I’m proud of it! I wasn’t crazy about sharing this secret with the internet and the masses of other music producers out there (there’s a lot of us). It’s competitive enough already. But, I came … Read More
A month ago, Jeffrey and I had the pleasure of attending Amsterdam Dance Event, the flagship conference for the electronic music industry. A bustling week where influencers and power players from around the globe come together to do business, host showcases and put faces to the names they so regularly email.
Have you ever realized this? It sometimes seems ridiculous for music-fanatics like us, but to the average listener the single most important element of music… is the vocal. Always! If you are working on a mix that includes a vocal, it is therefore very important you get it right. In this episode I explain you step by step how to … Read More
The first two articles in our outbound marketing series covered the main vessel of the “PR Game”, the music blog. While blogs will always remain an important part of the music PR industry for both consumers and artists alike, musicians have recently started looking away from blogs and focusing on the key metric by which most people analyze music: play … Read More
In the last piece of our Mastering Music PR series, we covered the foundations of outbound marketing and the role that publicists play, as well as the different music promotion services they offer. Building upon that, we’re going to be going deep on music blogs, Hype Machine, Submithub, and how to best approach getting featured on these blogs. To begin, … Read More
Most of the questions we receive from readers are related to marketing. Everyone is wondering about how they can reach more people with their music and build a fan base in the process. In our latest article we covered the fundamentals of branding and how to execute a strong inbound marketing strategy. For those unfamiliar with the term, inbound refers … Read More