Have you ever realized this? It sometimes seems ridiculous for music-fanatics like us, but to the average listener the single most important element of music… is the vocal. Always! If you are working on a mix that includes a vocal, it is therefore very important you get it right. In this episode I explain you step by step how to … Read More
The Truth About SoundCloud Reposts (and Paid Promotion) [White Paper]
Ever wondered what a repost is worth? The repost feature changed SoundCloud forever. By getting others to ‘repost’ your track, it’s published to the streams of all their followers. Technically, a repost by an influential account could lead to significant exposure.
Mastering Music PR: SoundCloud Marketing, Repost Trading & Promo Channels
The first two articles in our outbound marketing series covered the main vessel of the “PR Game”, the music blog. While blogs will always remain an important part of the music PR industry for both consumers and artists alike, musicians have recently started looking away from blogs and focusing on the key metric by which most people analyze music: play … Read More
Mastering Music PR: Getting On Music Blogs & Hype Machine
In the last piece of our Mastering Music PR series, we covered the foundations of outbound marketing and the role that publicists play, as well as the different music promotion services they offer. Building upon that, we’re going to be going deep on music blogs, Hype Machine, Submithub, and how to best approach getting featured on these blogs. To begin, … Read More
Mastering Music PR: What Publicists Do, Radio Plugging, DJ Promo and Press Releases.
Most of the questions we receive from readers are related to marketing. Everyone is wondering about how they can reach more people with their music and build a fan base in the process. In our latest article we covered the fundamentals of branding and how to execute a strong inbound marketing strategy. For those unfamiliar with the term, inbound refers … Read More
How To Mix Music (Part 5): Mixing Instruments & Synths
In this episode I explain to you step by step how we go about mixing instruments and mixing synths. I understand that big mixing projects can get quite overwhelming, especially when you are not completely sure how to treat each sound, and having to choose from all your plugins. That’s how this was for me at least, when I started out 5 years … Read More
Getting More Fans: The Artist Guide for Social Media
In the past year, 3.175 billion people worldwide were active internet users. That’s almost half the global population. Yup, half the planet. Active social media users totaled a whopping 2.206 billion just in 2015 and has been rising since. Rapidly. (By 176 million users over 2015 alone, to be exact). What does that mean for you as an artist or creative? More reach. Those … Read More
How To Innovate (And Change The World)
We’re all constantly drawn in multiple directions. Facebook, Instagram, Twitter, all places that constantly confront you with how things could be better, how others are living a more adventurous, worthy and attractive life. This is something I struggle with every day. I aspire to be the best I can be, yet I am constantly confronted with how I could be … Read More
How To Mix Music (Part 4): Mixing Drums & Mixing Bass
How To Mix Music is our essential guide to becoming a music mixing professional. With this series I help explain and teach music mixing to you – musicians, producers, and aspiring mixing engineers. I share our years of experience and insight on mixing and mastering. Covering the necessary preparations, tools, underlying physics and insider tips and tricks to achieve the perfect mix … Read More
The Artist’s Guide To Spotify: Playlists, Royalties, Verified Profiles and more
In June 2015, the service reported 75 million active users, of which 20 million were on a paid plan (that’s over 25%). Recently, their chief revenue officer shared that they were on track to hit the 100 million active user mark before the end of 2015. Consumers have adopted the Swedish service en masse, with Scandinavian countries leading the way, followed by the … Read More
