Mastering Music PR: SoundCloud Marketing, Repost Trading & Promo Channels

Mastering Music PR: SoundCloud Marketing, Repost Trading & Promo Channels

Budi Voogt
February 12th, 2019

The first two articles in our outbound marketing series covered the main vessel of the “PR Game”, the music blog. While blogs will always remain an important part of the music PR industry for both consumers and artists alike, musicians have recently started looking away from blogs and focusing on the key metric by which most people analyze music: play … Read More

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Mastering Music PR: Getting On Music Blogs & Hype Machine

Mastering Music PR: Getting On Music Blogs & Hype Machine

Budi Voogt
April 12th, 2018

In the last piece of our Mastering Music PR series, we covered the foundations of outbound marketing and the role that publicists play, as well as the different music promotion services they offer. Building upon that, we’re going to be going deep on music blogs, Hype Machine, Submithub, and how to best approach getting featured on these blogs. To begin, … Read More

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How To Mix Music (Part 5): Mixing Instruments & Synths

How To Mix Music (Part 5): Mixing Instruments & Synths

Tim van Doorne
April 12th, 2018

In this episode I explain to you step by step how we go about mixing instruments and mixing synths. I understand that big mixing projects can get quite overwhelming, especially when you are not completely sure how to treat each sound, and having to choose from all your plugins. That’s how this was for me at least, when I started out 5 years … Read More

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Getting More Fans: The Artist Guide for Social Media

Getting More Fans: The Artist Guide for Social Media

Budi Voogt & Marina Martin
February 12th, 2019

In the past year, 3.175 billion people worldwide were active internet users. That’s almost half the global population. Yup, half the planet. Active social media users totaled a whopping 2.206 billion just in 2015 and has been rising since. Rapidly. (By 176 million users over 2015 alone, to be exact). What does that mean for you as an artist or creative? More reach. Those … Read More

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How To Innovate (And Change The World)

How To Innovate (And Change The World)

Budi Voogt
February 12th, 2019

We’re all constantly drawn in multiple directions. Facebook, Instagram, Twitter, all places that constantly confront you with how things could be better, how others are living a more adventurous, worthy and attractive life. This is something I struggle with every day. I aspire to be the best I can be, yet I am constantly confronted with how I could be … Read More

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How To Mix Music (Part 4): Mixing Drums & Mixing Bass

How To Mix Music (Part 4): Mixing Drums & Mixing Bass

Tim van Doorne
April 12th, 2018

How To Mix Music is our essential guide to becoming a music mixing professional. With this series I help explain and teach music mixing to you – musicians, producers, and aspiring mixing engineers. I share our years of experience and insight on mixing and mastering. Covering the necessary preparations, tools, underlying physics and insider tips and tricks to achieve the perfect mix … Read More

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The Artist's Guide To Spotify: Playlists, Royalties, Verified Profiles and more

The Artist’s Guide To Spotify: Playlists, Royalties, Verified Profiles and more

Budi Voogt
April 12th, 2018

In June 2015, the service reported 75 million active users, of which 20 million were on a paid plan (that’s over 25%). Recently, their chief revenue officer shared that they were on track to hit the 100 million active user mark before the end of 2015. Consumers have adopted the Swedish service en masse, with Scandinavian countries leading the way, followed by the … Read More

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