Understanding the Music Industry: Record Labels, A&Rs, Distribution, Pluggers and PR

Understanding the Music Industry: Record Labels, A&Rs, Distribution, Pluggers and PR

Budi Voogt
February 27th, 2017

Understanding the Music Industry is a series that outlines the framework of the business, explaining the roles of the industry professionals, what their jobs entail, when it’s important to involve them and deal specifics that you want to be aware of. Artist managers, booking agents, music publishers, labels, A&Rs and others – we’ll treat them all. The first episode covers … Read More

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How To Mix Music (Part 1): Fundamentals

How To Mix Music (Part 1): Fundamentals

Tim van Doorne
July 4th, 2017

Good mixing can make a good track sound great. It can create a huge difference in how a piece of music is perceived. It creates clarity in the sound. Gives it room to breathe. And creates definition that makes the individual elements stand out. Having your music mixed and mastered by a professional, or doing it yourself (with the right … Read More

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Insight into SoundCloud Premier: Monetization, Ads and Visual Profiles.

Insight into SoundCloud Premier: Monetization, Ads and Visual Profiles.

Budi Voogt
February 27th, 2017

It signified the first steps towards monetizing content on the platform, for which a new invite-only account type was introduced: Premier. Besides monetization, these accounts offer a variety of exclusive features such as visual banners, special artwork on tracks and the ability to geographically restrict content. In early April, the platform reported having brought on over 100 of these invite-only … Read More

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Supercharge Your Soundcloud Account: Simple Tips To Accelerate Growth

Supercharge Your Soundcloud Account: Simple Tips To Accelerate Growth

Budi Voogt
February 27th, 2017

In December 2014 the company reported 175 million unique listeners per month using their service. Next Big Sound reportedly tracked a total of 2.4 billion users on the platform in it’s lifetime. The platform has become the go-to for consumption of mostly electronic music, DJ mixes, podcasts and niche dance releases. Because of their grey-area copyright policy, it’s also one … Read More

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Understanding the Music Industry: Music Publishers, Syncs and Licensing

Understanding the Music Industry: Music Publishers, Syncs and Licensing

Budi Voogt
February 27th, 2017

Understanding the Music Industry is a series that outlines the framework of the business, explaining the roles of the industry professionals, what their jobs entail, when it’s important to involve them and deal specifics that you want to be aware of. Artist managers, booking agents, music publishers, labels, A&Rs and others – we’ll treat them all.

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30 YouTube Music Promotion Channels (That Decide What Goes Viral)

30 YouTube Music Promotion Channels (That Decide What Goes Viral)

Budi Voogt
September 1st, 2017

I was thinking about what marketing efforts got our music the most exposure. The answer was clear: YouTube Music Promotion Channels. Also known as YouTube promoters, promo channels, music promo channels, broadcasters, YouTube blogs and a variety of other names. To some this may be a familiar topic, to many it won’t be. One thing is for sure though – … Read More

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Understanding the Music Industry: Artist Managers and Booking Agents - what they do and why you need them

Understanding the Music Industry: Artist Managers and Booking Agents – what they do and why you need them

Budi Voogt
July 24th, 2017

Understanding the Music Industry is a series that outlines the framework of the business, explaining the roles of the industry professionals, what their jobs entail, when it’s important to involve them and deal specifics that you want to be aware of. Artist managers, booking agents, music publishers, labels, A&Rs and others – we’ll treat them all.

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2014 Writing Round Up Budi Voogt

2014: Writing Roundup

Budi Voogt
February 27th, 2017

With the new year started, I wanted to take the opportunity to round up my writing over 2014, and to update you on what’s been going on – and what’s coming. The last quarter was exciting for us over at Heroic. We released our first album, the debut of Ark Patrol, titled Voyager. A true passion project that took months … Read More

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Books that changed my view on the music industry

Books that changed my view on the music industry

Budi Voogt
February 27th, 2017

I love to read. Really, I love it. It hasn’t always been like this though. Like most people, I used to be reluctant to pick up a book and read… I considered it boring, plus, there’s the internet. Yet I have always been a voracious consumer of information. About two years ago my reading habit started, when a number of … Read More

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Running An Independent Label: A Year In Review

Running An Independent Label: A Year In Review

Budi Voogt
February 27th, 2017

The label More than a year and a half ago we started Heroic, our label group slash management agency. We are focused on Empowering Creators. It started as a way to release the music we loved and artists we worked with. I was managing a few acts back then, all of whom were experimental in sound and yet unestablished. We experienced … Read More

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