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Spotify Marketing Strategy

Budi Voogt, Jeffrey Yau, Tim van Doorne, & Neel Erickson
September 3rd, 2018

Do you want your music to get more plays on Spotify and get included in the biggest playlists? In this post we outline our entire Spotify marketing strategy that helps our artists get featured on all the big Spotify playlists, such as: Mint, Today’s Top Hits, New Music Friday and many more. We walk you through: How to get Spotify … Read More

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Be A Pioneer, Stop Making DJ Mixes

Rain Robinson
October 2nd, 2017

In this article, we discuss why producers should focus on production and not on DJ mixes and DJ skills and how bookings come from the strength of the music.

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Time Management For Producers: 6 Tips On Working Like A Pro

Joey Tuholski
June 15th, 2017

Hey. 👋 I will mainly be talking about my personal experience throughout this article, but will also include advice from some of our own artists at Heroic and more. “Okay, but who the heck are you and why should I listen to you?” So a little about me then… I want to start off by saying that I am not … Read More

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Collab

Collab bro? The art of strategic partnership for mutual growth

Jeffrey Yau & Ruth Jiang
April 16th, 2018

Collaborations. There’s something about that word that’s so intrinsic and unique to electronic music and the culture. You don’t often see rock musicians or heavy metal bands teaming up on tracks. But in electronic music? It happens all the time. Whether it’s Porter Robinson & Madeon working out of a professional studio or two regular bedroom producers working thousands of … Read More

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The Producer’s Guide To Remixing: how to pick tracks, get the rights and still release original music

Budi, Jeffrey & Ruth
March 10th, 2017

Many of the biggest electronic music stars rose to fame because of remixing. By picking the right tracks, they were able to piggyback on the popularity of new hits or renowned classics, creating a platform for their future original releases. To remix successfully, you need to pick the right record, get the timing right, acquire the rights and add something special to the original. And when your trajectory is on the up, you need to learn to combine it with releasing originals. In this article we’ll show you how to do all of it.

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EDM is growing up (takeaways from ADE and trends of the industry)

EDM is growing up (takeaways from ADE and trends of the industry)

Budi Voogt
February 27th, 2017

A month ago, Jeffrey and I had the pleasure of attending Amsterdam Dance Event, the flagship conference for the electronic music industry. A bustling week where influencers and power players from around the globe come together to do business, host showcases and put faces to the names they so regularly email.

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