In this article, we discuss why producers should focus on production and not on DJ mixes and DJ skills and how bookings come from the strength of the music.
Hey. 👋 I will mainly be talking about my personal experience throughout this article, but will also include advice from some of our own artists at Heroic and more. “Okay, but who the heck are you and why should I listen to you?” So a little about me then… I want to start off by saying that I am not … Read More
A month ago, Jeffrey and I had the pleasure of attending Amsterdam Dance Event, the flagship conference for the electronic music industry. A bustling week where influencers and power players from around the globe come together to do business, host showcases and put faces to the names they so regularly email.
We’re all constantly drawn in multiple directions. Facebook, Instagram, Twitter, all places that constantly confront you with how things could be better, how others are living a more adventurous, worthy and attractive life. This is something I struggle with every day. I aspire to be the best I can be, yet I am constantly confronted with how I could be … Read More
A friend of mine recently introduced me to Jon Nastor of the Hack The Entrepreneur podcast. As a big fan of podcasts, I dove deep and discovered that Jon has one of the nicest podcasts out on the web. The format is powerful and straight to the point: 30-60 minute conversions with entrepreneurs from different fields, where he ‘hacks’ them … Read More
Recently Sam Matla, of EDMProd (an amazing resource for electronic music producers) and I have become good friends. We’ve been sharing feedback on how to improve our blogs and it’s been nothing but a blast. Sam expressed wanting to launch a podcast, for which he invited me on as a guest. An offer I couldn’t refuse. The EDMProd podcast is a … Read More
With the new year started, I wanted to take the opportunity to round up my writing over 2014, and to update you on what’s been going on – and what’s coming. The last quarter was exciting for us over at Heroic. We released our first album, the debut of Ark Patrol, titled Voyager. A true passion project that took months … Read More
I love to read. Really, I love it. It hasn’t always been like this though. Like most people, I used to be reluctant to pick up a book and read… I considered it boring, plus, there’s the internet. Yet I have always been a voracious consumer of information. About two years ago my reading habit started, when a number of … Read More
The label More than a year and a half ago we started Heroic, our label group slash management agency. We are focused on Empowering Creators. It started as a way to release the music we loved and artists we worked with. I was managing a few acts back then, all of whom were experimental in sound and yet unestablished. We experienced … Read More
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