Collaborations. There’s something about that word that’s so intrinsic and unique to electronic music and the culture. You don’t often see rock musicians or heavy metal bands teaming up on tracks. But in electronic music? It happens all the time. Whether it’s Porter Robinson & Madeon working out of a professional studio or two regular bedroom producers working thousands of … Read More
Email Marketing for Artists: why it’s still relevant and how you can crush it
It’s the age of social media and everybody knows it. Right now it’s by far the best way to market your music while engaging with your fans. Like we outlined in previous articles, growing your social media quickly is paramount to your success as an artist. But, keep in mind you’re competing with thousands of other artists that are trying to do … Read More
The Producer’s Guide To Remixing: how to pick tracks, get the rights and still release original music
Many of the biggest electronic music stars rose to fame because of remixing. By picking the right tracks, they were able to piggyback on the popularity of new hits or renowned classics, creating a platform for their future original releases. To remix successfully, you need to pick the right record, get the timing right, acquire the rights and add something special to the original. And when your trajectory is on the up, you need to learn to combine it with releasing originals. In this article we’ll show you how to do all of it.
How I got 150 Hype Machine contacts in two days (by using freelancers)
To be honest, I was hesitant about posting this article. As far as I know, this hack is something I came up with – and I’m proud of it! I wasn’t crazy about sharing this secret with the internet and the masses of other music producers out there (there’s a lot of us). It’s competitive enough already. But, I came … Read More
Follow to download gates: the #1 strategy for accelerating follower growth (a comparison)
What if we told you that you could get twice as many followers from releasing a track than you usually do? “Follow to Download gates” can make this happen. They are software tools, usually accessible via a website, that allow you to give away something in exchange for a social interaction.
The Truth About SoundCloud Reposts (and Paid Promotion) [White Paper]
Ever wondered what a repost is worth? The repost feature changed SoundCloud forever. By getting others to ‘repost’ your track, it’s published to the streams of all their followers. Technically, a repost by an influential account could lead to significant exposure.
Mastering Music PR: SoundCloud Marketing, Repost Trading & Promo Channels
The first two articles in our outbound marketing series covered the main vessel of the “PR Game”, the music blog. While blogs will always remain an important part of the music PR industry for both consumers and artists alike, musicians have recently started looking away from blogs and focusing on the key metric by which most people analyze music: play … Read More
Mastering Music PR: Getting On Music Blogs & Hype Machine
In the last piece of our Mastering Music PR series, we covered the foundations of outbound marketing and the role that publicists play, as well as the different music promotion services they offer. Building upon that, we’re going to be going deep on music blogs, Hype Machine, Submithub, and how to best approach getting featured on these blogs. To begin, … Read More
Mastering Music PR: What Publicists Do, Radio Plugging, DJ Promo and Press Releases.
Most of the questions we receive from readers are related to marketing. Everyone is wondering about how they can reach more people with their music and build a fan base in the process. In our latest article we covered the fundamentals of branding and how to execute a strong inbound marketing strategy. For those unfamiliar with the term, inbound refers … Read More
Getting More Fans: The Artist Guide for Social Media
In the past year, 3.175 billion people worldwide were active internet users. That’s almost half the global population. Yup, half the planet. Active social media users totaled a whopping 2.206 billion just in 2015 and has been rising since. Rapidly. (By 176 million users over 2015 alone, to be exact). What does that mean for you as an artist or creative? More reach. Those … Read More