Collab

Collab bro? The art of strategic partnership for mutual growth

Jeffrey Yau & Ruth Jiang
May 3rd, 2017

Collaborations. There’s something about that word that’s so intrinsic and unique to electronic music and the culture. You don’t often see rock musicians or heavy metal bands teaming up on tracks. But in electronic music? It happens all the time. Whether it’s Porter Robinson & Madeon working out of a professional studio or two regular bedroom producers working thousands of … Read More

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The Producer’s Guide To Remixing: how to pick tracks, get the rights and still release original music

Budi, Jeffrey & Ruth
March 10th, 2017

Many of the biggest electronic music stars rose to fame because of remixing. By picking the right tracks, they were able to piggyback on the popularity of new hits or renowned classics, creating a platform for their future original releases. To remix successfully, you need to pick the right record, get the timing right, acquire the rights and add something special to the original. And when your trajectory is on the up, you need to learn to combine it with releasing originals. In this article we’ll show you how to do all of it.

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Mastering Music PR: SoundCloud Marketing, Repost Trading & Promo Channels

Mastering Music PR: SoundCloud Marketing, Repost Trading & Promo Channels

Budi Voogt
February 27th, 2017

The first two articles in our outbound marketing series covered the main vessel of the “PR Game”, the music blog. While blogs will always remain an important part of the music PR industry for both consumers and artists alike, musicians have recently started looking away from blogs and focusing on the key metric by which most people analyze music: play … Read More

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Mastering Music PR: Getting On Music Blogs & Hype Machine

Mastering Music PR: Getting On Music Blogs & Hype Machine

Budi Voogt
February 27th, 2017

In the last piece of our Mastering Music PR series, we covered the foundations of outbound marketing and the role that publicists play, as well as the different music promotion services they offer. Building upon that, we’re going to be going deep on music blogs, Hype Machine, Submithub, and how to best approach getting featured on these blogs. To begin, … Read More

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Getting More Fans: The Artist Guide for Social Media

Getting More Fans: The Artist Guide for Social Media

Budi Voogt & Marina Martin
March 24th, 2017

In the past year, 3.175 billion people worldwide were active internet users. That’s almost half the global population. Yup, half the planet. Active social media users totaled a whopping 2.206 billion just in 2015 and has been rising since. Rapidly. (By 176 million users over 2015 alone, to be exact). What does that mean for you as an artist or creative? More reach. Those … Read More

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