Welcome to the third installment of Music Industry Advice – our interview series with today’s most successful managers, label workers, and industry professionals. In this series, we share the results of our interviews with these experts – the stories of their successes and the strategies that got them there, from broad mindsets to specific techniques. In this third interview (catch … Read More
Music Industry Advice: Neal O’Connor on Grey, Porter Robinson, and WAVEDASH
The biggest success stories begin with a love of music, and Neal O’Connor’s is no exception:
“I’d figured out that I wanted to work in the music business when I was 18. I was a senior in high school playing in rock bands and stuff like that. I recognized that I wasn’t the best songwriter/guitarist, but I was the one who was running the business aspects of my high school bands. I was putting together press kit mailers, mailing them to all the local music venues in the San Francisco Bay area, and then harassing them with follow-up phone calls every day – just trying to get the band booked so we could go play for some people.”
Music Industry Advice: Ben Klein talks Jai Wolf and Chet Porter
Here at Heroic Academy, we believe in sharing our secrets – especially when it comes to music industry advice. We’ve shared everything we’ve learned through our journeys with our artists – the exact strategies that led to our growth and success as well as what we learned from our mistakes and missed opportunities. But we certainly don’t know everything, and … Read More
Collab bro? The art of strategic partnership for mutual growth
Collaborations. There’s something about that word that’s so intrinsic and unique to electronic music and the culture. You don’t often see rock musicians or heavy metal bands teaming up on tracks. But in electronic music? It happens all the time. Whether it’s Porter Robinson & Madeon working out of a professional studio or two regular bedroom producers working thousands of … Read More
Email Marketing for Artists: why it’s still relevant and how you can crush it
It’s the age of social media and everybody knows it. Right now it’s by far the best way to market your music while engaging with your fans. Like we outlined in previous articles, growing your social media quickly is paramount to your success as an artist. But, keep in mind you’re competing with thousands of other artists that are trying to do … Read More
The Producer’s Guide To Remixing: how to pick tracks, get the rights and still release original music
Many of the biggest electronic music stars rose to fame because of remixing. By picking the right tracks, they were able to piggyback on the popularity of new hits or renowned classics, creating a platform for their future original releases. To remix successfully, you need to pick the right record, get the timing right, acquire the rights and add something special to the original. And when your trajectory is on the up, you need to learn to combine it with releasing originals. In this article we’ll show you how to do all of it.
How I got 150 Hype Machine contacts in two days (by using freelancers)
To be honest, I was hesitant about posting this article. As far as I know, this hack is something I came up with – and I’m proud of it! I wasn’t crazy about sharing this secret with the internet and the masses of other music producers out there (there’s a lot of us). It’s competitive enough already. But, I came … Read More
Follow to download gates: the #1 strategy for accelerating follower growth (a comparison)
What if we told you that you could get twice as many followers from releasing a track than you usually do? “Follow to Download gates” can make this happen. They are software tools, usually accessible via a website, that allow you to give away something in exchange for a social interaction.
The Truth About SoundCloud Reposts (and Paid Promotion) [White Paper]
Ever wondered what a repost is worth? The repost feature changed SoundCloud forever. By getting others to ‘repost’ your track, it’s published to the streams of all their followers. Technically, a repost by an influential account could lead to significant exposure.
Mastering Music PR: SoundCloud Marketing, Repost Trading & Promo Channels
The first two articles in our outbound marketing series covered the main vessel of the “PR Game”, the music blog. While blogs will always remain an important part of the music PR industry for both consumers and artists alike, musicians have recently started looking away from blogs and focusing on the key metric by which most people analyze music: play … Read More
