Mastering Music PR: Getting On Music Blogs & Hype Machine

Mastering Music PR: Getting On Music Blogs & Hype Machine

Budi Voogt
April 12th, 2018

In the last piece of our Mastering Music PR series, we covered the foundations of outbound marketing and the role that publicists play, as well as the different music promotion services they offer. Building upon that, we’re going to be going deep on music blogs, Hype Machine, Submithub, and how to best approach getting featured on these blogs. To begin, … Read More

Read more →
Getting More Fans: The Artist Guide for Social Media

Getting More Fans: The Artist Guide for Social Media

Budi Voogt & Marina Martin
February 12th, 2019

In the past year, 3.175 billion people worldwide were active internet users. That’s almost half the global population. Yup, half the planet. Active social media users totaled a whopping 2.206 billion just in 2015 and has been rising since. Rapidly. (By 176 million users over 2015 alone, to be exact). What does that mean for you as an artist or creative? More reach. Those … Read More

Read more →
The Artist's Guide To Spotify: Playlists, Royalties, Verified Profiles and more

The Artist’s Guide To Spotify: Playlists, Royalties, Verified Profiles and more

Budi Voogt
April 12th, 2018

In June 2015, the service reported 75 million active users, of which 20 million were on a paid plan (that’s over 25%). Recently, their chief revenue officer shared that they were on track to hit the 100 million active user mark before the end of 2015. Consumers have adopted the Swedish service en masse, with Scandinavian countries leading the way, followed by the … Read More

Read more →
Insight into SoundCloud Premier: Monetization, Ads and Visual Profiles.

Insight into SoundCloud Premier: Monetization, Ads and Visual Profiles.

Budi Voogt
February 12th, 2019

It signified the first steps towards monetizing content on the platform, for which a new invite-only account type was introduced: Premier. Besides monetization, these accounts offer a variety of exclusive features such as visual banners, special artwork on tracks and the ability to geographically restrict content. In early April, the platform reported having brought on over 100 of these invite-only … Read More

Read more →
Supercharge Your Soundcloud Account: Simple Tips To Accelerate Growth

Supercharge Your Soundcloud Account: Simple Tips To Accelerate Growth

Budi Voogt
February 12th, 2019

In December 2014 the company reported 175 million unique listeners per month using their service. Next Big Sound reportedly tracked a total of 2.4 billion users on the platform in it’s lifetime. The platform has become the go-to for consumption of mostly electronic music, DJ mixes, podcasts and niche dance releases. Because of their grey-area copyright policy, it’s also one … Read More

Read more →
30 YouTube Music Promotion Channels (That Decide What Goes Viral)

30 YouTube Music Promotion Channels (That Decide What Goes Viral)

Budi Voogt
September 1st, 2017

I was thinking about what marketing efforts got our music the most exposure. The answer was clear: YouTube Music Promotion Channels. Also known as YouTube promoters, promo channels, music promo channels, broadcasters, YouTube blogs and a variety of other names. To some this may be a familiar topic, to many it won’t be. One thing is for sure though – … Read More

Read more →

This post was written for and originally published at DigitalMusicNews. Read it here. Anyone that’s serious about marketing music has noticed that Soundcloud has changed. Just over a year ago they introduced their brand new user interface to the public, still largely in beta mode. It introduced a few new features whilst adapting or removing older ones. At first everybody … Read More

Read more →
Musicians: Work Like a Pro to Become a Pro

Musicians: Work Like a Pro to Become a Pro

Budi Voogt
February 27th, 2017

I‘ve written this post for ReverbNation, who are publishing it as a four part series. One part going live each week. For the past three years I have worked with multiple artists, and observed the following: artists tend to be disorganized. We can probably all agree on that, and it’s not necessarily a bad thing. But, it sure is a … Read More

Read more →
Untapped Potential: Alternative Income Streams for Musicians

Untapped Potential: Alternative Income Streams for Musicians

Budi Voogt
February 12th, 2019

This post went live over at my friends at Dottedmusic. Read it here. Making a living from art, it’s what every musician wants. A difficult task, that often takes a long time. Becoming successful in the music industry is a marathon, not a sprint. It’s often said that an artist needs about a thousand true fans in order to make … Read More

Read more →