Mastering Music PR: SoundCloud Marketing, Repost Trading & Promo Channels

Mastering Music PR: SoundCloud Marketing, Repost Trading & Promo Channels

Budi Voogt
June 30th, 2017

The first two articles in our outbound marketing series covered the main vessel of the “PR Game”, the music blog. While blogs will always remain an important part of the music PR industry for both consumers and artists alike, musicians have recently started looking away from blogs and focusing on the key metric by which most people analyze music: play … Read More

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Mastering Music PR: Getting On Music Blogs & Hype Machine

Mastering Music PR: Getting On Music Blogs & Hype Machine

Budi Voogt
February 27th, 2017

In the last piece of our Mastering Music PR series, we covered the foundations of outbound marketing and the role that publicists play, as well as the different music promotion services they offer. Building upon that, we’re going to be going deep on music blogs, Hype Machine, Submithub, and how to best approach getting featured on these blogs. To begin, … Read More

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Getting More Fans: The Artist Guide for Social Media

Getting More Fans: The Artist Guide for Social Media

Budi Voogt & Marina Martin
March 24th, 2017

In the past year, 3.175 billion people worldwide were active internet users. That’s almost half the global population. Yup, half the planet. Active social media users totaled a whopping 2.206 billion just in 2015 and has been rising since. Rapidly. (By 176 million users over 2015 alone, to be exact). What does that mean for you as an artist or creative? More reach. Those … Read More

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How To Innovate (And Change The World)

How To Innovate (And Change The World)

Budi Voogt
February 27th, 2017

We’re all constantly drawn in multiple directions. Facebook, Instagram, Twitter, all places that constantly confront you with how things could be better, how others are living a more adventurous, worthy and attractive life. This is something I struggle with every day. I aspire to be the best I can be, yet I am constantly confronted with how I could be … Read More

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The Artist's Guide To Spotify: Playlists, Royalties, Verified Profiles and more

The Artist’s Guide To Spotify: Playlists, Royalties, Verified Profiles and more

Budi Voogt
July 24th, 2017

In June 2015, the service reported 75 million active users, of which 20 million on a paid plan (that’s over 25%). Recently, their chief revenue officer shared that they were on track to hit the 100 million active user mark before the end of 2015. Consumers have adopted the Swedish service en masse, with Scandinavian countries leading the way, followed by the rest … Read More

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The Truth About Record Deals (And How To Negotiate Them)

The Truth About Record Deals (And How To Negotiate Them)

Budi Voogt
August 8th, 2017

Whether you’re an electronic music producer or indie band, it is probable that you will be involved in a record deal at some point in your career. In this article, we’ll talk about the nature of recording agreements, key clauses that you should understand and terms that are reasonable and favorable to negotiate for. If you’re not yet familiar with … Read More

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Understanding the Music Industry: Record Labels, A&Rs, Distribution, Pluggers and PR

Understanding the Music Industry: Record Labels, A&Rs, Distribution, Pluggers and PR

Budi Voogt
February 27th, 2017

Understanding the Music Industry is a series that outlines the framework of the business, explaining the roles of the industry professionals, what their jobs entail, when it’s important to involve them and deal specifics that you want to be aware of. Artist managers, booking agents, music publishers, labels, A&Rs and others – we’ll treat them all. The first episode covers … Read More

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