Understanding the Music Industry: Music Publishers, Syncs and Licensing

Understanding the Music Industry: Music Publishers, Syncs and Licensing

Understanding the Music Industry is a series that outlines the framework of the business, explaining the roles of the industry professionals, what their jobs entail, when it’s important to involve them and deal specifics that you want to be aware of. Artist managers, booking agents, music publishers, labels, A&Rs and others – we’ll treat them all.

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30 YouTube Music Promotion Channels (That Decide What Goes Viral)

30 YouTube Music Promotion Channels (That Decide What Goes Viral)

I was thinking about what marketing efforts got our music the most exposure. The answer was clear: YouTube Music Promotion Channels. Also known as YouTube promoters, promo channels, music promo channels, broadcasters, YouTube blogs and a variety of other names. To some this may be a familiar topic, to many it won’t be. One thing is for sure though – … Read More

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2014: Writing Roundup

2014 Writing Round Up Budi Voogt

With the new year started, I wanted to take the opportunity to round up my writing over 2014, and to update you on what’s been going on – and what’s coming. The last quarter was exciting for us over at Heroic. We released our first album, the debut of Ark Patrol, titled Voyager. A true passion project that took months … Read More

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Books that changed my view on the music industry

Books that changed my view on the music industry

I love to read. Really, I love it. It hasn’t always been like this though. Like most people, I used to be reluctant to pick up a book and read… I considered it boring, plus, there’s the internet. Yet I have always been a voracious consumer of information. About two years ago my reading habit started, when a number of … Read More

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Running An Independent Label: A Year In Review

Running An Independent Label: A Year In Review

The label More than a year and a half ago we started Heroic, our label group slash management agency. We are focused on Empowering Creators. It started as a way to release the music we loved and artists we worked with. I was managing a few acts back then, all of whom were experimental in sound and yet unestablished. We experienced … Read More

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Is monetized streaming the future?

Is monetized streaming the future?

This article has been featured on DigitalMusicNews. Read it here. Streaming is huge. Bigger than ever. And growing. Everyone’s on Soundcloud, YouTube, Spotify, or some other source where listening to tracks is just the click of a button away. This surge has drastically impacted the music industry, by making content easily accessible (often for free), facilitating interaction between creators and … Read More

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Guest on the Artrepreneur Podcast show

Guest on Podcast

Heath from The Artrepreneur Now invited me to be a guest on his Artrepreneur podcast show. He is all about spreading positive creative influence, via his podcast where he interviews artsy entrepreneurs, and through the The Artsy Now foundation, which is focused on providing children the opportunity to discover their purpose in life through music and art. A honorable cause … Read More

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Soundcloud is adapting… are you?

This post was written for and originally published at DigitalMusicNews. Read it here. Anyone that’s serious about marketing music has noticed that Soundcloud has changed. Just over a year ago they introduced their brand new user interface to the public, still largely in beta mode. It introduced a few new features whilst adapting or removing older ones. At first everybody … Read More

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